2017米兰国际家具展（Salone del Mobile.Milano）

米兰国际展览中心（Fiera Milano Rho）

2017年4月4-9日

2017米兰国际家具展：捕获未来的成功机遇

       本届米兰国际家具展将以“观念”、“创意”、“创新”、“技术”作为核心词，向观众呈现家具行业的前沿设计趋势和最新潮流，精彩不容错过。

       在第55届米兰国际家具展中，我们与传播机构Lorenzo Marini集团合作，由其进行相关市场策划及推广事宜。该集团以具有高度创造性和视觉冲击力的方式在展会上回顾了历届家具展的辉煌，取得了极大的成功。今年，我们将再次展开新一轮合作。

       本次合作旨在使家具展与公众建立持续的沟通联络关系，使大众认可并将家具展作为“连续统一体”的概念，从而继续稳定其在业内的标志性地位。

       作为对创新能力、卓越性能和优质设计的展示，米兰国际家具展在战术及战略上均具有同等重要的意义。因此，本届展会将竭力吸引更多来自目标市场的群体参与到这项全球知名的盛事当中。此外，Lorenzo Marini的团队还融入了最新的国际传播理念。

       这种视觉参考是通过艺术与宣传、设计与实质的结合，并借助描述、推理等手段来实现最终的传递。此次视觉效果的点睛之处，是将不同产品整合成雕塑，并在象征着威严与独占性的黑色背景下，彰显它的几何美学和精准而又至高无上的权威导向性。

       展会宣传语“遇见米兰，预见未来”，不仅对往届家具展的重要意义给予了充分肯定，更着重阐明了这项展会在家居配件及设计领域的标志性地位。

       本届米兰国际家具展将以“观念”、“创意”、“创新”、“技术”作为核心词，向观众呈现家具行业的前沿设计趋势和最新潮流，精彩不容错过。在创意总监Lorenzo Marini的带领下，负责该项目的团队成员还包括：Nicoletta Cocchi（文案）、Stella Lupi（艺术总监主管）、Artemisa Sakaj（客户主管）、Elisabetta Scolaro（客户经理）。

INFORMATION NOTE

Salone del Mobile.Milano 2017

Fiera Milano Rho

4th – 9th April 2017

Salone del Mobile.Milano 2017: a campaign for renewed future success

       Ideas, creativity, innovation and technology are the keystones of the campaign, presenting the Salone del Mobile as an unmissable opportunity to scope the latest in home living informed by cutting edge design trends.

       We renewed our partnership with communication agency Lorenzo Marini Group following their successful campaign last year celebrating the momentous 55th edition of the Salone del Mobile.Milano with a creative and highly impactful overview of the event’s history.

The aim this year was to maintain an ongoing relationship and dialogue with the public, communicating the brand in a conceptual “continuum” underpinning the hugely iconic status of the event.

       A showcase for innovation, excellence and design, the Salone del Mobile.Milano is the focus of a campaign that is both tactical and strategic, geared to motivating the target market to take part in this internationally acclaimed event. Lorenzo Marini’s team was also responsible for identifying the new international communication concept.

       The visual reference is informed by the marriage between art and publicity, design and substance, and description and synthesis. This key visual stems from putting together various products to become sculpture, celebrating the beauty of geometry, as well as rigour and absolute leadership, as expressed by the black background, which denotes prestige and exclusivity.

The wording is even more assertive: “Be the First to see the Latest” confirms the role of an event that over time has become a must, a benchmark for the furnishing and design sector at global level.

       The team that has worked on this project, under creative director Lorenzo Marini, consists of Nicoletta Cocchi, copywriter; Stella Lupi, art director supervisor; Artemisa Sakaj, account supervisor and Elisabetta Scolaro, account executive.

注：本文来源于《家具与室内装饰》