2017米兰国际家具展：合作伙伴及配套服务设施

       本届米兰国际家具展（Salone del Mobile.Milano）的筹备工作比往届付出了更大的努力。主办方力求在展区中为参展者及观众提供更完善的便利服务。除了与各大厂商建立新型合作关系之外，主办方此次还与配套服务设施的供应商签订了合作协议，以便为参展者及观众提供酒店或公寓预订、餐饮、机票及火车票预订、城市观光等服务。

       第56届米兰国际家具展（Salone del Mobile.Milano）与圣培露S.Pellegrino公司开始了新一阶段的为期两年的合作。该公司的产品是意大利风味的代表，同时它也是米兰国际家具展及其海外展会的官方饮用水赞助商，如在上届迈阿密海滩的巴塞尔艺术展Art Basel中举办的Geatano Pesce作品展，以及在去年11月举办的米兰国际家具（上海）展览会Salone del Mobile.Milano Shanghai。

       意大利咖啡烘焙公司意利illy担任本届米兰国际家具展的官方赞助商。该公司成功将咖啡文化推广到全世界，并因生产和销售特级100%阿拉伯浓缩咖啡而享誉全球，因此该公司一直以来都被视为业内领军企业。展会期间，展区特定地点将为宾客供应意利咖啡（专门为新闻工作室提供咖啡供应），尤其会在本届米兰国际家具展国际路演期间供应咖啡。

       主办方已与Ca' del Bosco酒厂连续保持了四年的合作关系；该酒厂生产的葡萄酒享誉全球，是意大利优质酒品的代表。作为本届米兰国际家具展的官方赞助商，Ca' del Bosco酒厂将在Corso Italia设立一个来宾款待区，其中会设置一道植生墙，向观众们再现Franciacorta绿色葡萄园的风采。众多Franciacorta葡萄酒的粉丝们可在此品尝这一知名葡萄酒。

       此外，主办方还将延续在往届展会中与米兰拼车服务商car2go构建的合作关系，并由后者继续向观众及参展者们提供独特的双人座及四人座智能汽车，方便他们往返展区之间；同时，还将在米兰国际展览中心的Largo Nazioni处，提供便捷的车位预留服务（1号通道）。

       未提前注册使用该服务的观众可在展会现场的car2go注册处进行注册，并享受优惠的价格。

       在本届家具展中，主办方也结识了一些新的合作伙伴，其中就包括E-Vai。它是伦巴第地区的首个生态拼车服务供应商，并于最近刚刚启动了全新的E-Vai 3.0服务体系。借助由E-Vai提供的服务，上班族、公共机关成员和企业可以利用相同的时间空档，共用一辆新型电动汽车。

       另外，本届家具展的观众可以借助Airbnb网站的服务，自行在网上安排住宿。这一门户网站与设计领域的合作由来已久，它能够帮助寻求短期住宿的人们与房东进行沟通（通常是私人沟通），以完成房屋的租赁，或与HelmsBriscoe公司建立合作关系——该公司是业内的国际龙头企业，专业为各类展会、会议、专题讨论会、路演等活动的参加者甄选住宿酒店，主要服务对象为各大企业的客户、团体机构和政府机关。

       -无论是Navigli区的阁楼，Porta Venezia的古典宫殿式建筑，抑或展会中心区域的现代公寓，Airbnb网站都将凭借其专业的服务，为所有参加米兰国际家具展的观众带来宾至如归的体验，使其在感受私人住宅的新颖设计之余，发掘意大利的本土风情。米兰国际家具展的官方网站上提供了直达Airbnb门户网站的链接，点击该链接后，参展者们便能够从13000多个地点列表中找到他们在米兰市的理想住宿地点。

       -通过与Mutika DMC & Events建立合作关系，HelmsBriscoe为本届展会设立了一个专属通道，使参展商和观众们能够便捷地预订和挑选住宿酒店，并即刻获知房间是否预订成功。此外，他们还能获取其他服务，包括航班预订、租车、代驾，并及时获取米兰市的其他展会信息。来自HelmsBriscoe的团队成员利用自行研发的先进技术、多年积累的市场经验和强大的购买力来推动相关的市场调研及商洽进程，从而将风险降至最低，并针对客户所选择的具体服务和所参加的展会盛事，提升其中的价值。

       为了提升管理的灵活性，本届家具展的主办方采取了新的措施，具体包括：

       -米兰市政当局与米兰交通运输局ATM共同合作，向米兰国际家具展的参展者们提供优惠联票的服务。这种联票既可用于城市观光，也可作为进入展区的入场券。

       -SkyTeam Global Meetings公司为展商、专业人士和记者们提供5%到15%不等（根据具体的头等舱或经济舱而定）的机票优惠。主办方还在与意大利航空公司Alitalia进行协商，希望设立一个合作项目，进一步增加参展游客的人数。

       此外，主办方还与以下铁路运输公司建立了合作伙伴关系：

       -Trenitalia公司，该公司在Rho Fiera为箭系列高速列车Freccia和欧洲洲际列车EuroCity设立了专门的站点（进站和出站）。

       -Italo公司，该公司在Rho Fiera为高速列车设立了专门的站点（进站和出站）。

       考虑到购买免税物品的非欧盟游客，主办方还与环球蓝联（Global Blue）签订了增值税退税协议。为了方便游客进行免税购物，主办方将环球蓝联提供的增值税退税服务点设在16—20号展厅的接待处。

       为了进一步凸显米兰国际家具展在国际上的重要地位，本届家具展将延续往届传统，第四次举办欢迎项目Welcome Project。该项目是多方共同努力的成果，包括：米兰市政当局及CristinaTajani议员、就业协会、经济发展部、大学及政策研究机构，以及位于米兰的众多殿堂级设计学院：多莫斯设计学院（Domus）、欧洲设计学院（IED）、马兰戈尼学院（Marangoni）、米兰新美术学院（Nuova Accademia di Belle Arti或简称为NABA）、米兰理工大学/设计学院等等。此外，米兰国际家具展将与米兰国际展览馆（Fiera Milano）、米兰机场管理机构SEA、交通运输局ATM等开展共同合作，在本市的重要交通枢纽（马尔彭萨机场（Malpensa）和利纳特机场（Linate）、中央车站、各大地铁站点等）设置咨询服务点，届时将由主办方组织100名学生在各服务点待命，向人们提供有关城市观光、米兰国际家具展及系列展会的咨询服务。

       详情参见官方网站：www.salonemilano.it 。

Salone del Mobile.Milano 2017: partnership and facilities

       This year’s Salone del Mobile.Milano is more committed than ever to making people’s arrival at the fairgrounds and their visits to the events easy and comfortable. As well as exclusive new partnerships, our special agreements remain in place to help book hotel or apartment accommodation, air and train journeys, and get around the city.

       The 56th edition of the Salone del Mobile.Milano sees the launch of a new and important two-year partnership with S.Pellegrino, a symbol of Italian style and taste and the official water provider to the Salone del Mobile.Milano and its events abroad - the Geatano Pesce exhibition at the last Art Basel in Miami Beach, for example, and last November’s edition of the Salone del Mobile.Milano Shanghai.

       Also in the food & drink sector, the Italian coffee roasting company illy is another Salone del Mobile.Milano official sponsor. The company is recognised as a market leader for having spread the coffee culture throughout the world, producing and marketing a unique super-premium 100% Arabica espresso blend. Illy coffee will be served to guests in dedicated spaces at the fairgrounds – supplying the coffee to the Press Office, in particular – and during the international Salone del Mobile.Milano roadshow over the course of the year.

Our partnership with Ca’ del Bosco, the internationally acclaimed leading edge Italian winery, is now into its fourth consecutive year. An official sponsor of the Salone del Mobile.Milano, Ca’ del Bosco will host a hospitality space on Corso Italia with a vertical garden reminiscent of the green Franciacorta vineyards. Fans will be encouraged to sample the famous Franciacorta wines.

       As in previous years, our partnership with Milan’s car-sharing service car2go is again in force, making the characteristic two and four-seater smart cars available to the public, enabling them to drive to the fairgrounds and park easily in the reserved parking area (Cargo 1) on Largo Nazioni at the Rho Milan Fairgrounds. Any visitors not previously registered with the service will be able to do so at a discounted price at the car2go registration point at the Salone.

       A first this year is our new partnership with E-Vai, the first ecological car-sharing service in Lombardy, which has recently launched its innovative E-Vai 3.0 service. The underlying concept is that commuters, public bodies and businesses will be able to share new generation electric vehicles during different, mutually compatible time slots.

       Once again, visitors will be able plan and manage their own accommodation online, thanks to Airbnb, the online portal with established links to the world of design, which puts people looking for short-term accommodation in touch with others with a space – usually private – to let, and to HelmsBriscoe, the global leader in the events sector and in the selection and search for hotels for events, conferences, workshops and roadshow, corporate clients, associations and government bodies.

       - Through its website Airbnb enables visitors to the Salone del Mobile.Milano to stay in uniquely designed private homes – a loft overlooking the Navigli, a historic palazzo in Porta Venezia or a modern apartment near the Fairgrounds, for example – for a taste of authentic Italian hospitality. A link to the Airbnb portal on the Salone del Mobile website allows visitors to choose their own listing from approximately 13,000 places to stay in the city of Milan.

       - Through its dedicated portal, set up in partnership with Mutika DMC & Events, HelmsBriscoe enables exhibitors and visitors to book selected hotels with immediate confirmation of availability. They can also access other services such as flights, car hire, chauffeur driven cars and events in the city. The HelmsBriscoe Associates harness HB’s advanced technology, market experience and strong buying power to facilitate the research and negotiation processes, cutting risks to a minimum and increasing the value of the services and events selected by their clients.

       On the mobility front, trade agreements have been renewed with:

       - The Municipality of Milan and Milan’s transport agency ATM, allowing visitors to the Salone del Mobile.Milano to acquire discounted combined tickets valid for both urban travel and entry to the Fairgrounds.

       - SkyTeam Global Meetings, which is offering discounts of between 5% and 15% on plane tickets, according to class of travel, for exhibitors, professionals and journalists taking part in the Salone. Talks with Alitalia on a possible partnership scheme are also ongoing, with a view to further boosting the influx of visitors to the fair.

       Special partnerships with rail companies have also been put in place with:

       - Trenitalia, which is setting up special Freccia and EuroCity stops at Rho Fiera (arrivals and departures).

       - Italo, which is setting up special HS train stops at Rho Fiera (arrivals and departures).

       A VAT refund agreement with Global Blue will apply to Tax Free purchases made by non- EU citizens. The Tax Free shopping – Global Blue VAT refund point is situated in Reception in Pavilions 16-20.

       Underscoring the international mission of the Salone del Mobile.Milano, the Welcome Project is being run for the fourth consecutive year. The project is the result of a partnership with the Municipality of Milan, Cristina Tajani, Councillor for Employment, Economic Development, University and Research Policies, and the city’s leading design schools – Domus Academy, the IED Institute of European Design, the Marangoni Institute, Milan’s NABA Nuova Accademia di Belle Arti and the Polytechnic University of Milan/Design School. Furthermore, the Salone del Mobile.Milano is setting up a number of information points in partnership with the Fiera Milano, the Milan airports authority SEA and ATM at focal points around the city (Malpensa and Linate airports, the Central Station and the main underground stations) manned by 100 students primed to provide information to the public on getting around the city, on the fair itself and also on the raft of events taking place in Milan, organised by the Department.

       Detailed information can be found on our website: www.salonemilano.it.

注：本文来源于《家具与室内装饰》